About Us

Our Concept

The story of the Hedgehog and the Fox; “In his famous essay “The Hedgehog and the Fox,” Isaiah Berlin divided the world into hedgehogs and foxes, based upon an ancient Greek parable: “The fox knows many things, but the hedgehog knows one big thing.” The fox is a cunning creature, able to devise a myriad of complex strategies for sneak attacks upon the hedgehog. Day in and day out, the fox circles around the hedgehog’s den, waiting for the perfect moment to pounce. Fast, sleek, beautiful, fleet of foot, and crafty – the fox looks like the sure winner. The hedgehog, on the other hand, is a dowdier creature, looking like a genetic mix-up between a porcupine and a small armadillo. He waddles along, going about his simple day, searching for lunch and taking care of his home.

The fox waits in cunning silence at the juncture in the trail. The hedgehog, minding his own business, wanders right into the path of the fox. “Aha, I’ve got you now!” thinks the fox. He leaps out, bounding across the ground, lightning fast. The little hedgehog, sensing danger, looks up and thinks, “Here we go again. Will he ever learn?” Rolling up into a perfect little ball, the hedgehog becomes a sphere of sharp spikes, pointing outward in all directions. The fox, bouncing toward his prey, sees the hedgehog defense and calls off the attack. Each day, some version of this battle between the fox and the hedgehog takes place, and despite the greater cunning of the fox, the hedgehog always wins” “Good to Great- by Jim Collins”.

So, without having to change our strategies and approach, our simple and basic concept is: A well-protected and well-served client. It is as simple as it may sound, but it is not an easy task to accomplish. The whole Company, procedures, systems, recruiting, training, rewards, decision making process, …etc, is built around this simple concept which later became our “Culture”.